Co-create Today at Apple
YJYD co-founder Kim Ma was invited by Apple to co-create and deliver a Today at Apple session on app design — live, online, open to the public. The work covered both form and substance: Keynote structure, visual pacing, and live coding demonstrations that showed how a design idea actually becomes an app through iteration. Audience interaction via Slido kept the session honest — questions came from real curiosity, not scripted prompts. The session was designed to be transparent about the messiness of the creative process, not just aspirational about its outcomes.
Year
2023
Client
Apple
Art Director
Apple
Designer
Kim Ma
Services
- Course Design
- Keynote Design
- Experience Design
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