Programming Journey with Apple
YJYD co-founder Kim Ma collaborated with Apple's marketing and content teams to share his story of developing apps with Mac — from the curiosity that led to a first line of code, through the design process, to a finished product on the App Store. The brief was editorial, not promotional: find the human arc inside a technical process, and make it legible to anyone who has ever made something. Published July 2023, the piece gathered tens of millions of views.
Year
2023
Client
Apple
Art Director
Apple Marketing Team
Designer
Kim Ma
Services
- Content Strategy
- Visual Design
- Narrative Design
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